Valassis is the UK’s leading provider of coupon and voucher solutions for a variety of fast moving consumer goods brands, grocery retailers, airlines and publishers.

Coupon & Voucher Redemption Services

Valassis Limited is the UK’s largest coupon and voucher services business, providing innovative and secure solutions for over 300 clients and their thousands of brands. Responsible for handling most of the UK’s coupons and vouchers, Valassis manages at any one time c150,000 live offers and their associated business rules. As a result, Valassis is uniquely positioned to deliver insights on UK consumer promotions and is regularly quoted as an expert in the media. Valassis is actively supporting the market evolution to enable smartphone coupons to be securely redeemed. We provide a proven management service for all discount coupons and vouchers to increase your sales, brand awareness and profit margins.

Call or email us to discuss ways we can help your brand marketing campaigns.

Brand Coupon Solutions

The four key elements to redemption and settlement of digital and paper coupons; Managed risk, simplicity, control and value for money.

Retail Coupon Solutions

At Valassis we realise how much our clients have at stake when they outsource the handling of their coupon receivables. That’s why we protect the integrity of every transaction.

Latest News

Event – Valassis Coupon Masterclass – London
In the news, 7 Oct, 2015

Valassis’ recent figures show that 365 million coupons were redeemed in the first half of 2014 – the highest amount in nearly a decade. A massive 84 per cent of…


Digital Future

Omnichannel Redemption Solution

VERSO® is an omnichannel managed software solution for real time redemption decisioning at point of sale (POS). It improves coupon performance and provides a secure platform for smartphone coupons.


Digital Solutions

Print @ home is just one of Valassis’ new digital solutions

Valassis’ new Print@Home solution makes it easy for brands to create flexible, digitally distributed coupon campaigns. Our proven and secure Print@Home solution sets the new standard for coupon design for advertiser flexibility and ease, whilst also providing a great consumer experience.


UK Coupon Clearing Agency Code of Practice

The UK’s coupon clearing or settlement industry involves several agencies performing financial coupon settlement services on behalf of retailer and coupon issuers. It is an unregulated industry and it involves significant sums of money being transferred between parties. In 2014, 688 million coupons were redeemed with an estimated valued of £2bn.



Omnichannel Redemption

Improving coupon performance and preparing for the era of digital coupons. A thought leadership paper.


Annual moving average redemption rates

The annual moving average redemption rate report is a valuable tool for planning and budgeting purposes. The rates are a key input variable into the promotional ROI case and therefore ensure the right budget is established for the coupon campaign.


Discuss ways we can help your brand marketing campaigns

Call: 01536 445238 or email an enquiry