Valassis 2013 Redemption Results

  • UK shoppers’ appetite for coupons has reached new heights, across all demographics
  • Coupon and voucher redemptions increase by 35% with 603 million coupons redeemed in 2013, up from 448 million in 2012
  • The total value of coupons and vouchers redeemed is £1.7billion, approx £64.00 per household over a year
  • Retailer-issued coupons have driven growth, but manufacturer issued coupons are increasing

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