Pre-Christmas Consumer Research

  • 1 in 5 shoppers (21%) are worried about how much they will spend on Christmas 2013.
  • 17% of shoppers would remain loyal to their supermarket of choice if other retailers were offering better discounts.
  • 49% think that better product quality is more important than last year.
  • The favoured mechanic: ’2 for 1′ offers.
  • 56% of shoppers plan to use ’2 for 1′ offers when Christmas grocery shopping.
  • ‘Price Match’ will have little impact on Christmas shopping – only 10% are more likely to shop away from their main supermarket because of such offers, whilst they will make no difference to 39% of shoppers.
  • Waitrose and M&S will benefit from more ‘occasional Christmas shoppers’ as will Aldi and Lidl.

GfK NOP, fieldwork conducted November 2013.