Valassis commissions consumer research every year and reports on consumer’s appetite and propensity to use coupons in the UK.
The telephone survey was conducted by GfK NOP and consisted of 2,000 nationally representative adults.
Fieldwork was conducted on 8th – 11th April 2016
The focus was around:
–Impact post recession on consumer promotional responsiveness
–Consumer loyalty to retailers
–Who uses promotions and coupons