2017 Valassis Consumer Insight


2017 Valassis Consumer Insight

Valassis commissions consumer research every year and reports on consumer’s appetite and propensity to use coupons in the UK.

The telephone survey was conducted by GfK NOP and consisted of 2,000 nationally representative adults.

Fieldwork was conducted on 3rd – 10th April 2017

The focus was around:

–Consumer coupon cravings remain high despite fewer being circulated

–Consumer loyalty to retailers decreasing

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