Valassis commissions consumer research every year and reports on consumer’s appetite and propensity to use coupons in the UK.
The telephone survey was conducted by GfK NOP and consisted of 2,000 nationally representative adults.
Fieldwork was conducted on 3rd – 10th April 2017
The focus was around:
–Consumer coupon cravings remain high despite fewer being circulated
–Consumer loyalty to retailers decreasing