Benefits of Personalisation
By personalising your coupons, not only are you sending a more personal reward to the consumer, you are also making your campaigns fully measurable.
What’s more, each personalised coupon campaign you run provides valuable insight that can be used to improve targeting or setting the offer value of future campaigns.
SmartPIN
SmartPIN has been developed exclusively by Valassis to provide marketers with a powerful tool for improving the effectiveness of their coupon campaigns.
SmartPIN can be used to carry all sorts of valuable data which can later be fully reported on, from campaign information to consumer profiling data.
Valassis Insight Team
At Valassis we have a dedicated Insight Team that, over the years, has developed a range of powerful reports to help coupon issuers understand and evaluate the effectiveness of their coupon campaigns.
Discover more about Valassis reporting capabilities in conjunction with personalised coupons.