Will the coupon do the job?
So you’ve spoken to our account managers at Valassis and with their help decided on the
offer,
value and
distribution method for your coupons. You’ve worked out your campaign
barcodes,
designed your coupon and you’re about to give the green light to the printers to roll out the whole lot.
Woah! Hang on…there’s one more thing to do before all those thousands of coupons roll off the press.
That thing is test scanning
Test Scanning will ensure your coupons scan properly. Trust us – you don’t want to find out there’s a basic error on the coupons which means THE WHOLE LOT must be printed again. Or find out the
coupon’s design, information or T&Cs make it easier for consumers to
misredeem.
It costs a lot of extra time and money to put mistakes right.
To make sure there’s nothing amiss, send us the final proofs and we’ll go over them with a fine toothcomb. We’ll make sure they support best practice guidelines as laid down by the Institute of Sales Promotions and can be redeemed quickly and easily at Point-of-Sale.
Give us a call on 01536 400123 to find out some of the most common errors that lead to problems and what to do about them.
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