Getting your coupons to market
Identifying the best way to distribute your coupons is a make-or-break factor in your coupon campaign. Do you know how receptive your target market is to receiving coupons by each of the various methods? Which one could give your promotion the edge over your competitors?
To help you answer these questions, Valassis can draw upon a wealth of historic data from past coupon campaigns to recommend which of the following distribution methods would work best with the combination of promotional strategies you’re considering:
- Direct mail
- Newspapers and magazines
- Door drops
- Internet
- Mobile phones
- ATM machines
- On-pack/in-pack
- In-store (retailer promotes)
- Point-of-Sale
- Events (Ideal Home Exhibition, Good Food Show, etc.)
For example, you may have heard the restaurant trade took a battering in 2008 as people chose to stay at home and save money instead of eating out?
To combat this, restaurants and pubs turned to coupons. Millions of households were door-dropped in targeted geographic regions with money-off coupon booklets. Other methods could have been chosen, but experience and archive data suggested door drops would be the most cost-effective method of getting good coupon redemption.
The result? The vouchers made dining out more affordable and encouraged people back into pubs and restaurants. Eating out was back on the menu.
It takes a great deal of experience to judge the best distribution method for each individual promotion. Luckily, the experts at Valassis have this experience and the archive data at their fingertips to guide you through.
Give them a call now on 01536 400123 and discover the best distribution method for that campaign you’re planning.
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