Your detective in the marketplace
SmartPIN is like having a private detective in the marketplace. As your consumers go about their business and redeem your coupons, it unearths mounds of juicy information about them, such as:
- When, what and where they buy your products
- How they buy your products
- Why they buy your products
Every additional SmartPIN code allows you to track a piece of unique data about your consumers. All you have to do is tell us what you want to know, and we generate the correct numbers for you to add to your existing coupon barcodes.
How easy and straightforward is that?
When analysed, the information will give answers to perennial questions like:
- Which consumers are early adopters of your offers?
- Do they redeem multiple times?
- How long does it take them to redeem?
- Which offers do they respond to?
- Which distribution methods do they prefer?
You can also:
- Combat competitor marketing promotions
- Plan store openings
- Drive cross-selling and up-selling campaigns
- Identify poor retailer or store performance
- Minimise the impact of store refurbishment closures
- Direct footfall to particular areas in-store
Think about it.
How much money would you have to spend collecting quality information like this without SmartPIN? Thousands of pounds? Tens of thousands of pounds?
For a matter of pennies on every coupon, SmartPIN can start paying you back with useful information in a matter of weeks. And all on a coupon you were going to send out anyway.
So call Valassis now on 01536 400123 and get that detective out into the marketplace working for YOU.
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