Benefits of Coupon Personalisation
How many times have you heard about bemused householders receiving untargeted marketing letters addressed to the family dog? No matter how many tricks Rover can do, turning back the ageing process with a new face cream is probably not one of them.
It makes perfect sense to grab every opportunity to ensure your offer gets to the right place in the shortest amount of time. So instead of using coupons to differentiate and manage products and brands, why not use them to differentiate and manage your consumers instead?
Personalised coupons create a mountain of loyal consumers
For example, imagine during your last brand campaign Mrs Smith redeemed a coupon you sent her. She’s voluntarily identified herself as interested in your products, so now you can start to gather intelligence about her demographics and shopping habits. With every campaign you tailor your offers to appeal directly to her - and she feels compelled to buy your product every time and ignore your competitors’ (who are still trotting along writing letters to the family pet).
Finally she ends up a loyal regular consumer of your product and you continue to build a deeper relationship with her while cross promoting other products. And you guided her every step of the way.
How did you direct her actions so powerfully?
Because you added a Smart Personalised Identification Number– a SmartPIN - to your coupons before distribution.
SmartPIN lets you target individual consumers with relevant offers and helps guide promotions, product pricing, brand placement—even varying stock patterns from store to store.
This type of targeting yields the greatest results from the smallest budgets in the shortest time possible. And it can be part of your coupon campaign right now if you call Valassis on 01536 400123.
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