This is where it gets exciting. Within a few weeks of your coupons going out, you’ll find out what your consumers thought of your offer by the number of coupons redeemed.
It’s a scary moment when it all comes together. Did they like it? Did their response differ depending on where they lived? Are there problems with some retailers doing much worse or much better than you forecast?
You need information. And you need it now.
That’s where our reporting can answer your questions. Depending on your objectives there’s a wide variety of reporting types to choose from:
1) Once a month,
basic reporting will be sent with your invoice showing how many consumers redeemed and where plus any metrics you added with SmartPIN.
2) Our unique software
Promohub will give you instant access to campaign results so you can generate your own reporting as and when required.
3) If your questions are a little complicated and require in-depth reporting, our Insight team produce entirely
bespoke reporting based on the critical metrics you specify.
For example, if you want to focus on the performance of retailers and stores rather than consumers, our Insight team can produce bespoke reporting to answer questions such as:
Retailers – how many redemptions per retailer? What is the overall proportion of coupons per retailer in each campaign, and how is your coupon helping drive consumers into their businesses?
Store – how have individual stores performed during your campaign? Can that data be linked to other campaign factors, such as the impact of running TV ads in the area.
So instead of making decisions without all the facts or spending time sifting through the data to get what you need, let us do it for you so you can get on with making profitable campaign decisions instead.
Give our Insight team a call now on 01536 400123 for a chat about what you need. And you never know, they may have an idea or two you hadn’t thought of.