The Rollercoaster or The Orient Express?
Or to be more precise, would you prefer your brand to a) ride the rollercoaster of short-terms sales peaks and troughs or b) travel in style with steadily increasing sales returns aboard the Orient Express of consumer respect and loyalty.
Many promotional campaigns are short-term and evaluated by the number of coupons redeemed and products sold. Sometimes that’s all that’s needed, but occasionally it’s only half the story. Valassis also like to measure outcomes and ask whether the campaign resulted in any opinion, attitude or behaviour change in your consumers.
Because that’s what gives your brand longevity in a fickle market
You see, that’s really the purpose of all this information we’ve been gathering with SmartPIN. To find out what consumers really liked and how we can integrate that information into your next campaign to increase their engagement.
If you’ve chosen to use our software package PromoHub, or ordered bespoke reporting, you can also benchmark your campaign performance against our database archive, which contains historic information about 99% of the UK’s coupon campaigns.
Then together through repeated cycles of planning, execution and evaluation, we’ll build your brands into loyalty-pulling powerhouses that take consumers’ attention away from your competitors and focuses it on you instead.
Sound good? Then……give Valassis a call right now on 01536 400123 to make your ‘reservation’.
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