Training about something as simple as a coupon?
At first, couponing doesn’t sound like something that needs a lot of training does it?
After all, how complicated can it be? Scan a coupon at Point-of-Sale and then return it to the coupon issuer. But if there’s one thing that Valassis has learnt over the last 30 years, it’s that if something can go wrong it will. Coupons can be fiddly to deal with and require a level of vigilance people often don’t realise.
Problems with coupons arise 99 out of 100 times because of human error. For example:
- No-one knows what to do with the coupon once it’s been redeemed
- The goods specified on the coupon are not stocked by the retailer
- The coupon has been forged or tampered with but is accepted
- Staff don’t understand the T&Cs when challenged by the consumer
Manufacturers are being increasingly careful to check that retailers both list the products on the coupons they claim for and are within the geographical area being targeted by the promotional campaign. If either of these criteria are not fulfilled, they will not pay leaving you potentially out of pocket.
That’s an awkward and embarrassing conversation for a coupon issuer and retailer to have.
Best practice to reduce losses
Our coupon training programme helps retailers avoid this situation by explaining and demonstrating the correct way to handle a variety of coupons. This best practice training is invaluable in helping businesses reduce losses and can often be fitted easily into meetings or around other commitments. And best of all, you don’t have to leave the store if you don’t want to. We will come to you.
So if you’re experiencing losses due to accepting coupons you don’t get paid for, call Valassis now on 01536 400123 and book a session with our training team.
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