Security in a digital world designed for freedom
Mobiles and the Internet are designed to offer freedom to all, yet it’s this inherent feature that can make secure coupon use a challenge with them.
In 2008 a pet food manufacturer ran a coupon campaign offering 250 Internet coupons to consumers. Six months later, over 2,500 had been redeemed. This story sums up the biggest problem of digital coupons; uncontrolled redemption due to:
- Replication and copying
- Coupon manipulation
- Unintentional distribution
Valassis is at the forefront of raising the security bar that will help digital coupons become a secure method of sales promotions.
We’re working closely with digital coupon providers to develop best practice standards and a guide to getting the best from Internet and mobile coupons without getting burnt. Then there’s our efforts to identify secure technology platforms and new methods of detecting fraud, plus we continually update this website, and publish our own guides and reports on security (among many others).
Well you’d expect the industry’s leading coupon services provider to be a security champion in the industry wouldn’t you?
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