Oh for a crystal ball….
It’s always tough to predict what will happen in the future of couponing, and unfortunately we don’t have Gypsy Rose Lee holed up in our Insight department.
What will be the next big thing in the technology world? What will innovators dream up that can be adapted to make sales promotions and coupon campaigns even more innovative and targeted.
There can never be any hard and fast rules for what will happen in the world of technology and coupons. Although digital technology seems to be driving the future of the coupon market at the moment, there will one driver that will never change as technology does…
…and that is consumer choice
Consumers love having choice which is why it’s doubtful – although hotly debated – that paper coupons will ever die out. For some, that little bit of tangible paper in their hands is more satisfying than seeing it on a screen. But for others the clean convenience of digital coupons combined with interactive promotional campaigns is the incentive they need to redeem a coupon for the first time.
If you run integrated campaigns that include new technologies as they emerge, you will stand a greater chance of increasing your market share and generating more loyal customers than your competitors.
And Valassis will be there to introduce you to new technologies as they emerge and guide you every step of the way.
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