How smart do you work?
Work smarter, not harder. It’s a well-worn phrase and we racked our brains trying to think of something else that sums up the strategy behind SmartPIN. In the end, we decided to stick with ‘Work smarter, not harder’ because:
- Why would you work harder by sending out unpersonalised coupons…
…when SmartPIN lets you work smarter and collect up to 30 additional pieces of data?
- Why would you work harder and spend staggering amounts of money over a period of years trying to understand your consumers…
…when SmartPIN lets you do it smarter and more cost-effectively in only a few months?
Yep, there’s something to be said for working smarter.
So what juicy details can SmartPIN unearth?
Depending on the distribution method you use, you can find out juicy tidbits like:
- Name and address
- Postcode/postal town/region
- Personal demographics
- Response to offer type
- The period your coupon was redeemed
- The length of redemption period
- Response to distribution type
- Retailer shopped with
- Store shopped at
Every consumer who redeems a coupon that is tagged with a SmartPIN provides a wealth of information to you. Imagine where your brand could go with that quality of data at your fingertips right from the start of a campaign?
In today’s marketplace, the alternatives are not worth considering.
So stop working so hard to keep up and instead nip smartly ahead of your competitors by giving Valassis a call on 01536 400123.
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