If you think digital coupons suit the objectives of your brand, it really couldn’t be easier to get going with a campaign.
1. Start by calling us and speak to one of our down-to-earth and friendly account handlers who eats, sleeps and breathes coupons, innovations and campaign data.
2. Our
account handlers are extremely experienced at what they do and keen to make sure your campaign is a success. They’re red hot at planning, including campaign budgeting and forecasting, cost- and time-efficient methods of targeting your consumers, achieving your objectives and maximising your campaign returns. They’ll work through the pros and cons of Internet vs mobile coupons, and which one would work best for your campaign.
3. You’ll be surprised how quickly and easily campaigns can be organised by phone, in some cases the very same day. Alternatively, if your campaign is complex, an account handler will come and see you to chat through everything in detail.
4. Your account handler will advise you on how to correctly
design,
set up and
scan test your coupons, work out correct
barcodes, and take steps to minimise
misredemption. They’ll also discuss how
Data Capture and
SmartPIN effectively increase the long-term value of your brand information and minimise the risk of
fraud.
5. They’ll talk to you about
OnLine, our unique internet-based software programme that makes coupon planning, barcode allocation and validation, and reporting simple and straight-forward. You will need face-to-face training to use OnLine, so you will not be able to launch your first campaign the same day if you choose to sign up for it.
6. In addition to the usual end of month reporting, you can choose on-demand reporting through our OnLine campaign management software, or in depth bespoke Insight reporting.
7. Finally, our Insight team will sit down with you and evaluate the data generated by the campaign to see what patterns can be identified or problems solved. Any insights are then fed back into the next campaign to increase its effectiveness.
So there you have it…how to set up a digital coupon campaign with Valassis in 7 easy steps.
It couldn’t be simpler could it? Give us a call right now on 01536 400123 and let’s get cracking.