Unrivalled benefits with coupons
Trade coupon campaigns provide a wealth of benefits that other marketing tools can’t touch, such as:
- Specifically targeting retailers who do not yet stock your brand
- Obtaining specific information on who redeemed your coupon and where
- Extracting retailer insights to understand what determines retailer choice of wholesaler and brand selection
- Vastly increasing your promotional effectiveness with every campaign cycle for a better Return on Investment
- Delivering your brand strategy more effectively with campaigns specifically linked to your brand objectives
- Personalisation of your coupons with SmartPIN to gather more information about your retailers and make future promotions targeted and more cost-effective
- A smoother efficient supply chain as you can forecast volumes based on historical trade promotion data
- More accurate reporting based on actual redemption figures
That’s really just scratching the surface of the benefits a good personalised coupon campaign can have.
Valassis has an experienced
Insight team to talk you through the logistics of setting up a campaign that is financially well-controlled, focused on brand and company objectives, and results in a clear picture of your trade activities.
To find out exactly how you can take control and make your trade promotions more powerful and effective, call Valassis now on 01536 400123
print this page