Not a job for temps
Data capture….brings to mind bored temps tapping away on a keyboard in an airless room doesn’t it? Thanks to barcodes, the traditional image of manual database entry is no more.
(While certainly not as glamorous as strategic planning or campaign evaluation, without data capture as the cornerstone of a campaign all the glamorous stuff would amount to nothing. And that’s why Valassis specialises in capturing consumer data as quickly, cost-effectively and accurately from as many sources as possible through our Data Capture service.
It doesn’t matter where it comes from. If there is data, it can be captured by us. For example, you might collect it from:
- Coupon data panels
- Questionnaires
- Competitions
- Application Forms
- Prize Draws
- Product recalls
- Refunds
- Subscriptions
- Gone aways
Whether you’re building a database from scratch, gathering additional profiling data to add to one, or cleaning one to ensure minimal waste during a direct mail campaign, our Data Capture service should be your first port of call.
Follow in the footsteps of truly big brands
Many big brands and market leaders recognise the importance of using Valassis’ Data Capture to boost their campaign performances, including:
Unilever – Data Capture adds data (and value!) to the Jigsaw Consortium
L’Oreal – Data Capture identifies new salons on the High Street
Waitrose – Its DM strategy relies on our Data Capture service
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