The planning part of the process
Rigorous analytical planning is the perfect complement to scientific reporting - and at Valassis you’ll get an abundance of help preparing and planning your coupon campaigns for success.
First, we do our homework to ensure we thoroughly understand what your brand has to do in the marketplace to achieve your objectives. Then we’ll brainstorm strategies with you to optimise your offer and distribution method according to your budget. Previous campaign results will be examined for clues that could be used to improve on those results and, simultaneously, we’ll draw upon our historic database of UK coupon campaigns to find parallels that could take your campaign beyond a basic sales uplift.
This type of rigorous planning has three benefits:
1. You get the extensive experience of a team of consultative data analysts supporting your campaign planning to ensure its success.
2. You’ll understand what reporting you will need in the future so you can set up your campaigns in advance to provide that data
3. You can be sure your campaign has been set up to minimise misredemption and fraud, which can sometimes sneak in if you try and cope with all the planning yourself.
You’ll end up with a better understanding of the factors that can throw a campaign off track, and send your brand out into the marketplace confident you’ve done everything you can to make the campaign a success.
To speak to our Insight team now, call 01536 400123
Back to top 
print this page