The descriptive part of the process
Once your campaign is launched and the results start to feed back, you need accurate reliable reporting that allows you to compare your forecasted performance with what’s really happening.
Valassis can accurately compile the data you need and present it in an easy-to-understand format so you can immediately grasp what’s happening with your campaign and determine if it’s on track.
Depending on the level of information you need from your campaign, this could be in the form of a simple monthly report sent to you as part of your billing or you can generate your own simple reports on-demand with our OnLine campaign management system. Alternatively, if you need much more detailed bespoke reporting, our Insight team can help by pulling together the data for you to draw meaningful information from.
However, for real added oomph, you can also choose to use our three-tier reporting system, which has key insights generated by:
Retailer – how many redemptions per retailer, what is the overall proportion of coupons per retailer in each campaign, and how is your coupon helping drive consumers into the retailer’s business?
Store – use this to find out how individual stores have performed during your campaign and link that data back to other campaign factors, such as postal areas and even TV regions.
Consumer - who redeemed, when did they redeem and where they redeem? This insight can then be used to improve your targeting further, and therefore your effectiveness, of future coupon promotions.
Whatever data you think you need, come and talk to us on 01536 400123 and we’ll sort out the most appropriate analysis and reporting format for you that is clear, easy to understand and answers the questions you need it to.
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