About us
We’d much rather be out there doing all the things we’re good at rather than talk about them endlessly. Twist our arm behind our backs though and we’ll admit to being the UK’s leading coupon services provider.
In this case, leading means we provide coupon processing and financial clearing services for the majority of brands in the UK and that 85% of all coupons in the UK pass through our hands. Last year we were trusted with the safety and reconciliation of £400 million of our customers’ money.
That’s a lot of cash.
Our excellent track record boils down to coupon intelligence
Sadly, this doesn’t involve staff dashing around at midnight in balaclavas with cameras and abseiling equipment. Rather it means being on the leading edge of everything that’s happening in the coupon promotions world and feeding this information back into our customers’ campaigns to make them even more effective and successful. Major brands like Tesco, P&G and Associated Newspapers - who run million pound campaigns every day - turn to us for help.
Being a market leader means we have to be flexible enough to evolve constantly. We seek to continually understand and integrate new technologies into what we offer so our customers can take advantage of new market developments as they arise.
Championing the coupon
Sometimes we work closely with the Institute of Sales Promotions to champion best practice and stamp out instances of fraud or companies not playing by the rules. It has been known for us to use our combined strength to make things happen and direct market forces – and not just in the UK either. The demand for in-depth sales promotion knowledge and experience is global and Valassis has set up coupon processing and financial clearing facilities in Canada, Italy, Spain, Germany, Poland, Mexico and the USA.
Wherever you’re sitting today, in whatever part of the world you call home, there’s a Valassis expert just round the corner waiting to talk to you.
‘One of the UK’s major supermarkets affectionately refer to us as ‘their’ counting house.’
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