Valassis recognises that many of its activities leave a carbon footprint and as such we aim to steadily reduce our carbon impact.
We created our carbon policy in 2010 which involves five ongoing initiatives:
- Integrate carbon reduction into all relevant business decisions.
- Encourage all Valassis staff to take responsibility for carbon management within their daily work.
- Influence our suppliers to reduce their carbon footprint.
- Set specific reduction targets and meet/exceed these through reduction programmes and ongoing cost effective investments.
- Quantify, monitor and publish our carbon management performance.