How general demographic terms ineffectively target consumers


How general demographic terms ineffectively target consumers

Blog, 24 May, 2017

Gen Y, Millennial, Gen X, Baby Boomer – which one are you? And do you fit the description? Chances are you may fulfil some of the factors that form your…

Consumer appetite for technology

Blog, 17 May, 2017

Technology is playing an increasingly important role in retail and mobile technology in particular is changing the way we plan our shopping and how we carry out our shopping. It’s…

Chatbots: making waves in the retail sector

Blog, 10 May, 2017

They can order you flowers or provide you with the best bits of the daily newspaper. And they’re not even human. The retail landscape is set to shift once more…

The power of personalisation: using data wisely

Blog, 3 May, 2017

Shopper habits are changing at an unprecedented rate. Even where we shop has evolved over recent years with many shoppers now choosing retail parks and online over the traditional high…

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