The UK coupon industry sees close to 1 billion coupons being redeemed successfully in UK grocery supermarkets each year. Retailers want their Point of Sale to do the hard work and not burden store staff with making tricky, slow and costly decisions. Manufacturers want to ensure that their coupons are being used against the product in the offer.
Omnichannel redemption is a term increasingly used by grocery retailers and brand manufacturers in relation to how they would prefer coupons to be handled in the future. It encapsulates a market need for a secure electronic validation and reconciliation solution and provides a platform to support digital coupons.