ONLINE
It includes:
OnLine enables your marketing and finance personnel to plan and forecast coupon campaigns using your own historical data. It is an invaluable tool for clients using coupons regularly as it is much quicker and more efficient than the alternative, paper-based, system.
Other key benefits of OnLine include:
CASE STUDY
Britvic, one of the UK's leading soft drinks companies, moved from its paper-based system to OnLine in October 1999, being frustrated with the lack of detailed historical information and the inability to manipulate data in its old system.
With OnLine, Britvic can now plan new coupon campaigns from data collated over its past campaigns, helping with decisions such as choosing the best face value and the most effective distribution media in order to reduce costs while maintaining customer appeal.
Our financial calculator function has greatly reduced the use of internal resources necessary within Britvic. This allows them to plan and control campaign costs and has been particularly useful in managing campaigns within a limited budget. This function not only takes into account costs incurred through our charges, but also can include costs for design, artwork, print and distribution to give Britvic a full picture of its liability.
One of Britvic's main aims was to build a quality database to contain valuable customer and campaign information collected through its coupon campaigns. The resulting detailed analysis ensures that the success of future campaigns will be maximised.
To talk with one of our expert account managers please call 01536 400123 and ask to talk with the Client Services team. |
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