Valassis

SMART PIN

Traditionally, response rates tracked via data capture have proved to be time consuming and expensive when immediate results are needed to implement the next stage of a campaign.

Valassis has designed SmartPIN enabling data to be provided faster, more accurately and more efficiently meaning you can plan you next campaign speedily.

The PIN is a 30-digit number that can contain information on the product, offer, retailer and store, check digit and, most importantly, the unique reference number (URN) assigned to each individual or paper item. This number allows your company to measure response, track consumer behaviour, and, through the use of our analysis expertise, identify and profile your core respondents. It also allows you to effectively target and personalise your communications and relevant offers to attract and retain customers.

SmartPIN allows you to track promotions on a geographical area allowing you to identify hot spots and areas that have lower response rates, making your future campaigns more effective. It gives you a tool to create competitor differentiation through increased customer knowledge and close relationships.

SmartPIN can help you:

Combat competitor activity
Help plan store openings
Create targeted direct marketing campaigns
Build a database or improve an existing one
Drive marketing campaigns e.g. cross selling

It is very important that you have clear analytical objectives before establishing PIN codes. If you need further information, contact one of our Coupon Services account team who will guide you through the best practices.

To talk with one of our expert account managers please call 01536 400123 and ask to talk with the Client Services team.