Influencing purchases in FMCG
Creating value for shoppers, brands and retailers through every promotion
Integrated at scale, our platform is the promotions engine in FMCG
We combine our unique technology platform and unrivalled expertise so that marketers can engage shoppers and inspire them to buy their products in the store or channel of their choice.
Find, connect and convert shoppers
Whether you’re a Brand Manager or Marketing Director, launching a new product or need to connect digital marketing to in store sales, Valassis can provide a solution for you.
Discover how to we can help you meet your marketing objectives.
Working for FMCG
Creating value for FMCG shoppers, brands and retailers reaches beyond the offer. Connecting with the shopper, providing great experiences, optimizing the journey and more. Valassis partner with agencies and tech providers to create maximum value.
Win footfall, increase basket size
Valassis empower retailers to accept promotions in store and online with simple, flexible connection. Win footfall and focus on creating loyal shoppers.
Trusted by the world’s leading brands and retailers to drive sales in FMCG
A leading snack brand drove repeat purchase whilst maintaining price on shelf in eight marketsLearn More
Petfood manufacturer earned 9k loyal customers by activating the specialised retail sectorLearn More
Alcohol brand drove 100% engagement with a seasonal time-based promotionLearn More