Influencing purchase decisions

We are a marketing technology company. We connect shoppers, brands and retailers through our intelligent promotions platform to engage shoppers and inspire them to buy products in the store or channel of their choice.

The promotions engine, integrated at scale

Our mission is to create value for shoppers, brands and retailers. We work with FMCG brands to develop custom promotions which succeed against their promotional goals. Brands only need to set up their promotions once in our platform and we ensure that it is redeemable across a multitude of retailers, giving their shoppers choice and flexibility. We do this by making it simple and secure for retailers of all sizes and sector to connect to our platform. By accepting our promotions, retailers benefit from additional footfall, increased basket size and additional revenue.

Part of the Valassis family

Founded in 1970 by George Valassis in the United States, Valassis has grown to be a leader in marketing technology and consumer engagement with over 7,000 employees globally. Acquired in 2014 by Harland Clarke Holdings, it now is one of the key pillars in a portfolio of companies that optimise customer relationships through a broad variety of omni-channel solutions.

The strength of Valassis’ people and technology drive our success. We are flexible, results-driven and do the right thing to ensure that our clients succeed against their promotional objectives.
Charles D'Oyly
Managing Director, Europe
Defining the Future of Promotional Marketing
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