Case Study

A global coffee manufacturer beat their goals 10x using Valassis reporting to react in real time

An everyday promotion became a huge success as the client and Valassis optimised the campaign to capitalise on demand.
10x
More activations versus target
3x
Times the campaign was repeated in 3 months for other products in the range
Categories
  • Food and Beverage
Challenge
A global drink manufacturer wanted to boost sales through their existing customer database.
Strategy
We created a low value discount with unique, controlled codes to be distributed via email. The email could be shared on to other shoppers with campaign size controlled by activation limits.
Solution
The client's agency sent an email containing unique Valassis coupons to the email list. Valassis teams monitored campaign engagement in real time checking activations to redemption and updating the client as campaign limits neared.
Result
95% of the target activations were achieved within 3 hours. The client expanded the campaign 4 times in 5 days in response to huge uptake, observing where and when engagement occured on realtime dashboards.