Case Study

A leading snack brand drove repeat purchase whilst maintaining price on shelf in eight markets

This global snack brand and their agency approached Valassis to extend engagement with a brand campaign and drive repeat purchase without slashing price for all
8
Markets participated in the campaign
400k
Consumers provided details
for 50c cashback
Categories
  • Food and Beverage
Challenge
This food brand wanted to drive sales volume without needing to reduce price on shelf.
Strategy
We connected a discount for follow-on purchase with an inital purchase, rewarding existing buyers, driving repeat volume and maintaining price.
Solution
In 7 markets, users were directed to a URL to print a unique coupon themselves for 50c discount. In the Netherlands, cashback was used to overcome market specific challenges.
Result
Campaign engagement beat forecast in the markets with 400,000 consumers providing their details.