Case Study

A leading snack brand drove repeat purchase whilst maintaining price on shelf in eight markets

This global snack brand and their agency approached Valassis to extend engagement with a brand campaign and drive repeat purchase without slashing price for all
Markets participated in the campaign
Consumers provided details
for 50c cashback
  • Food and Beverage
This food brand wanted to drive sales volume without needing to reduce price on shelf.
We connected a discount for follow-on purchase with an inital purchase, rewarding existing buyers, driving repeat volume and maintaining price.
In 7 markets, users were directed to a URL to print a unique coupon themselves for 50c discount. In the Netherlands, cashback was used to overcome market specific challenges.
Campaign engagement beat forecast in the markets with 400,000 consumers providing their details.