Case Study

A leading supermarket grew their loyalty base 12% by integrating Valassis promotions to their shopper experience

A multi-discipline retailer asked for Valassis' help in attracting new shoppers to convert to loyal customers.
25%
Higher conversion rate in mobile versus paper
85,000
New app downloads
Categories
  • Retailers
Challenge
A leading grocery retailer asked for Valassis's help in attracting new shoppers to store and encouraging them to become loyalty club members
Strategy
We worked with the retailer to integrate Valassis promotions so they can be added to the loyalty card and redeemed in store.
Solution
Valassis created a web destination where anybody can discover manufacturer promotions available in store. They can print the promotions or clip-to-card by downloading the store app to their phone and save the promotions in their wallet.
Result
Results continue to grow as this has become business as usual. The retailer experienced 12% growth in loyalty base due to increase app downloads and registrations.