Case Study

A world leading pain relief brand relies on Valassis annually to activate 20,000 pharmacies to boost sales and market share

The client approached Valassis in 2016 to boost sales in the pharma channel. Three years on the campaign is still working.
5%
Growth in market share
in the first year
3 years
ROI across 3 years to date
Categories
  • Healthcare
Challenge
Over-the-counter pain-relief brand wanted to drive a sales spike in a distributed, highly regulated retail environment.
Strategy
We created a full-service solution, combining point-of-sale promotions with digitally distributed, secure discounts to create awareness of the promotion at a key time of the year for the product.
Solution
Valassis designed, produced and distributed in store materials, issued print at home coupons via digital channels, and provided live campaign reporting on effectiveness by pharmacy to enable client sales teams to engage underperforming outlets during the promotion.
Result
The campaign beat sales targets and contributed to market share growth over the year. Effectiveness has led the brand to make the activity a key pillar of their annual plans.