Case Study

Alcohol brand drove 100% engagement with a seasonal time-based promotion

A leading summertime drink wanted to capitalise on the season and drive people into bars to be seen with their product.
Of the campaign volume activated by shoppers
Of shoppers interacted with the product
  • Food and Beverage
A leading alcohol brand wanted to drive product trial in a specific bar chain with a product giveaway that could be tightly controlled for participation and budget.
Valassis worked with partners to design and execute a time-based campaign with secure unique codes redeemable on a mobile device once only.
The campaign was advertised in media driving people to a landing page where codes were accessible during a time window. Successful applicants got a unique code to their mobile which could be redeemed at till.
100% of unique codes were claimed before the time window had passed. 58% of those were activated on a device and 21% redeemed in store.