Case Study

Automotive brand used Valassis buying signals to target families for new vehicle launch

Launching a new family vehicle required precision targeting for media effectiveness
1.35%
CTR versus category average of 0.5%
2,500%
Growth in impressions in the second campaign
Categories
  • Auto
Challenge
This car manufacturer was launching a new vehicle designed for young families and wanted a way to find that specific audience.
Strategy
Use Valassis redemption data to identify audiences engaged with promotions linked to young families such as nappies.
Solution
Valassis identified product categories signalling existing and expectant families, creating audience profiles based on those behaviours and locations and served highly targeted media.
Result
The activity surpassed client expectations with a category beating CTR of 1.35%. The client re-ran the activity shortly after increasing impressions from 100k to 2.6m.