Case Study

Famous newspaper publisher launches online saving destination to help families save money

Media group sought to create new revenue streams by offering brands a new way to reach shoppers.
400k
registered users
€8m
potential savings generated
Categories
  • Publishers
Challenge
This national newspaper was looking to find new ways to engage its readership and create a valuable destination to encourage repeat visits.
Strategy
Develop a bespoke digital platform where readers can select digital promotions to print and present in store for instant reductions on their shopping basket. The site is promoted across the Media Group's newspaper and digital properties with new promotions available every week.
Solution
Valassis deployed its responsive promotion gallery solution with in-built fraud preventation techniques for the Media Group and analytics capabilities. Valassis also supports the publisher in attracting new brands and promotions to advertise in the digital destination.
Result
With 400,000 registered users and 10 million discount promotions printed, the site has exceeded expectation in terms of driving traffic creating an engaged community. To date, over 80 manufacturers and 100 brands have participated in the set up.