Case Study

FMCG leader reduced operational complexity with redemption modelling

World-leading manufacturer sought our help to improve predictability of financial planning and streamline operations.
1
Finance headcount reallocated
30%
Reduction of redemption variance
Categories
  • Cleaning Products
  • Healthcare
Challenge
This global manufacturer wanted to improve the accuracy of finance planning in promotions to remove surprises and focus efforts elsewhere.
Strategy
We used our client's historical promotions performance to accurately model future redemption and better plan future campaigns.
Solution
Historical data going back many years was tagged to match latest promotions, pushed into the platform and machine learning was applied. Live dashboards give the client quick access to live promotions versus forecast performance.
Result
Redemption variance has reduced and the number of payment issues with retailer has also decreased. Valassis and the client meet monthly to review the dashboards and improve the accuracy of the model.