The campaign was advertised via several touchpoints. On the occasion of the dinner, we gave away a controlled number of the products needed to cook the dinner. Participants simply had to buy the product at a supermarket of choice, upload a picture of their receipt to claim their money back and start cooking. To build excitement and increase engagement, all participants were entered into a big prize draw at the same time.
Within 11 days, there were over 44,000 unique site visitors with a fantastic conversion rate of 24%. Following advertising on a key media channel there were 2500 visits in the first 5 minutes. Engagement was so strong that the client decided to increase the number of products to giveaway twice, from a planed 3k to 10k.