Over 6k promotional packs were put in market, advertising the giveaway and driving the shopper to a web page. There, we captured information about the consumer and their purchase (price paid, retailers, etc). We also included a short questionnaire to collect valuable data about customers’ brand preferences and shopping habits.
The product was available in all major retailers and 17% of the packs were activated, surpassing expectations. The brand was also able to collect valuable insight into the purchase price, preferred retailers and consumer habits which will inform future marketing activity. They are now planning to repeat the activity across multiple brands.