Using the Valassis 100% digital cashback solution, we helped to devise a campaign where consumers visited the venue, registered their details online and purchased the product at the bar. They then uploaded a copy of their purchase receipt direct to the branded microsite using a mobile phone ~ claiming their refund (by BACS or PayPal) and giving an option to donate to the Fund.
We also managed the process to make the payments to the client’s chosen charity, reporting full charity and consumer payment details to the client.
The consumer engagement had over 33,000 campaign registrations overall and the consumer data collection will hopefully benefit for future campaigns.
It also gave a large increase in sales in participating bars.
Campari UK received positive PR around the gifted charity amounts calculated and donated to the ‘Shaken not Broken’ fund.
The client is now looking to roll this style of campaign out across several other brands.