Case Study

Personal care brand experienced sales spike through promotions that connected products in the range

This oral care brand wanted to sell out a product to make space for the new one. We achieved that goal and boosted sales of a complementary product with one campaign.
325%
Increase in on-pack redemption versus prior campaign
2
Number of products experiencing sales growth
Categories
  • Healthcare
Challenge
The client needed to sell out stock of a toothpaste to make way for a new product soon to launch.
Strategy
We saw an opportunity to achieve the goal and sales growth in another product pairing a promotion for toothpaste with a complementary discount on toothbrushes in the range.
Solution
Discounts for the toothpaste were distributed as physical and digital coupons. A second coupon for toothbrush discount was added to the toothpaste pack.
Result
The campaign achieved the initial aim and delivered the highest redemption rates for on-pack promotion for the client due to the relevance of the promotion.