Case Study

This leading snack provider integrated the Valassis platform into their digital channels to give away a free product, capturing customer details in the process

Valassis’s campaign not only drove high engagement across our client’s digital channels but also trial of their new product
30 mins
Daily target reached within half an hour each day
2,000
Free products redeemed
Categories
  • Food and Beverage
Challenge
Our client came to us looking for a cost-effective way to connect with consumers and market their new product. They wanted a solution that would enable customers to engage with their product, in the store of their choice.
Strategy
We proposed using social media to advertise a high-value discount which would grab attention and drive traffic to the client’s site. We could then use the site to convert, identifying the customer and drive value for the immediate product launch and future campaigns.
Solution
The brand published the discount on Facebook. From there, consumers were directed to the client’s website where they could enter their email address and accept marketing permissions. We generated emails with unique links to coupons for consumers to print at home and use against a free version of the product.
Result
Not only did the brand achieve their sales targets but they also captured additional social followers and contacts for their CRM database. 200 coupons were given away over period of 10 days with daily targets reached within 30 minutes each day. The campaign was such a success that the brand has repeated the campaign format for other products in its range.