Aimed at a young audience, this leading personal care brand was looking for a proven way to drive take up and sales of its products. We also needed to connect offline and digital media channels with a purchase in a physical store.
We began with a try me free promotion that could be purchased in a selection of stores, but redeemed without requiring retailer action. To get their money back, shoppers would simply have to tell us who they were. Then, drawing on the target audience’s love of social media, we used a social competition enabling the shopper to share, extending the reach of the promotion.