Leveraging our partnership with the offers destination KaufDA, we promoted the offer within the app. To take part, consumers needed to visit the partner retailer, purchase the product and upload their proof of purchase and bank details for reimbursement. Valassis operated in the background, ensuring all consumer touchpoints were in the client brand.
Within just four weeks, our campaign delivered increased brand awareness by achieving more than 8 million impressions of the campaign ads and drove 10k customers to purchase the product via cashback. Both retailer and client were delighted with the results – creating a strong foundation for future collaborations between them.