Case Study

World leading vaping brand rewards and retains customers with Valassis loyalty promotions

Seeking to grow loyalty amongst their leisure audience they engaged Valassis to create a points programme.
18.8k
Registrations in the first month
145k
Proofs of purchase submitted in 8 months
Categories
  • Entertainment
Challenge
This market-leading vaping manufacturer wanted a way to reward existing customers without the risk of encouraging new users to the sector.
Strategy
Make proof of first purchase from outside the scheme the trigger for joining, building a relationship with only existing customers.
Solution
Using our Cashback & Rewards platform as the foundation Valassis teams connected a points engine. Shoppers are rewarded with points for each proof of purchase uploaded and receive unique moneyback codes for free product when they pass points targets.
Result
In the first month, the programme surpassed all targets with 2.5k registrations. This has held steady with over 18.8k users now registered after 8 months. The solution has also proved its stickiness with participation increasing week on week and has been rolled out to another market.