Promotional Tool Adopted by Brands Across Europe
A promotional tool launched by Valassis Limited, the UK’s largest coupon and voucher services provider, has seen brand uptake increase fivefold in just one year. CouponGalleriesTM seamlessly blends digital coupons into brand advertisers’ web properties and is quickly gaining traction as a widely-used marketing technology, with 22 galleries now used by brands across Europe. Four multi-national manufacturers have created individual galleries for several of their brands. In 2016 these galleries generated over 2.5 million print-at-home coupons.
Harringtons Petfood launched its gallery in September 2016 as part of a wider media campaign and has since seen website traffic and dwell time on the site grow significantly.
CouponGalleries is being used increasingly by major brand manufacturers to encourage product trial among consumers, drive brand sales, reward loyalty and create a community. Brands may elect to embed the secure Valassis coupon technology directly into their website or FaceBook page to bring value to routine site visitors or integrate Digital Coupons into a media campaign with a stand-alone destination site to activate shoppers with offers.
Consumers can search, sort and filter to find the most appealing offers and then either print them straight away or add them to a coupon wallet for later use. Product offers can also be shared via email and social media, enabling the brand to reach a new customer base.
“Our new CouponGalleries solution addresses several key challenges facing marketers, including how to increase web traffic and leads. According to Hubspot’s statistics, nearly two thirds (65 per cent1) of marketers have stated that generating website traffic and leads was their biggest challenge. Additionally, 43 per cent1 cited the ability to demonstrate ROI was also one of the top challenges they faced,” said Charles D’Oyly, Valassis’ Managing Director.
“These CouponGalleries are being used by many leading multi-national brand owners, such as Henkel and Harringtons Petfood, throughout Europe as a route to engaging both existing and new consumers, increasing website traffic and generating measurable ROI.”
For consumers, the appeal of coupons shows no signs of diminishing, with more than 10 million digital coupon users in Europe powered by Valassis technology, and UK shoppers alone save £3.3 billion annually using coupons and vouchers2