Gazing into the crystal ball: 5 futuristic advertising channels
The world of technology is rapidly developing and providing marketers with a wide range of advertising channels. We gaze into the crystal ball and predict some of the major channels around the corner.
1. Smart home devices
Google, Apple and Amazon are all investing billions of dollars into smart home devices, from Google Home and Amazon’s Alexa to the Nest thermometer.
To date, these devices have no advertising component to them, but it’s inevitable that this will change. After all, the devices are collecting incredibly valuable behavioural data about users that advertisers can use to perfectly personalise their approach.
2. The sharing economy
The Sharing Economy is a socio-economic ecosystem built around the sharing of human, physical and intellectual resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organisations.
Airbnb, one of the current leaders in the sharing economy, could offer a welcome basket with a suite of coupons for local attractions (all paying AirBnB an affiliate commission)?
3. Virtual reality (VR)
From Oculus Rift to Google Daydream, VR is getting plenty of hype. Virtual reality also represents an important market for advertising. Imagine this: a car ad that lets you walk around the car, sit inside, and even test-drive it — all from the comfort of your living room. One company, Omnivert, already claims to have served more than 500 million VR ads to date.
4. Augmented reality (AR)
Not to be confused with VR, AR is technology that augments your everyday activities. Google Glass is probably the most well-known example to date. Once this technology is commonplace, a walk down the cereal aisle at the supermarket will likely include some virtual coupons, right inside your glasses.
5. Connected and self-driving cars
Virtually every car produced today has Bluetooth technology. As self-driving cars become street-legal, expect your car to have a large computer-like screen and a strong WiFi connection. Given that “drivers” will no longer exist, a long commute will involve surfing the web, watching content, and — you guessed it — a slew of ads.