Blog | 19 August, 2018

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Getting to grips with digital devices

Consumers now spend more time with digital than with any other major media. That’s according to a survey by Valassis US that identified key consumer trends. They now spend over 5 hours a day on their digital devices and these devices are fast becoming intrinsic to the shopping experience as consumers plan, browse, buy and share. How can retailers tap into this?

Valassis US data reveals all…

The stats:

  • 9/10 consumers move between multiple devices when making a purchase
  • The average consumer is connected through 5 devices

What this means:

In short, the more devices the merrier. Advertisers need to use cross-device targeting techniques to track the same user across their multiple digital devices (be it desktop, laptop, tablet, mobile). Reaching a consumer across-device with consistent messages will increase the likelihood of response and store visits.

The stats:

  • When researching on the go, shoppers are looking to make a purchase within the hour
  • 74% of millennials are willing to receive location-based mobile alerts
  • 72% of consumers check their mobile devices for coupon offers while in store

What this means:

People are busy and often spontaneous. Localised mobile ads are the best way to engage key prospects when they’re near your store or a competitive location. Delivering helpful, local content and a strong call to action, such as a special offer or coupon, during these critical decision-making moments will increase the likelihood of conversion and purchase.

The stats:

  • 85 hours/month spent using smartphone apps by 18-34 year olds
  • 43% of consumers use mobile apps on their smartphone for savings

What this means:

For the first time, mobile apps have surpassed mobile web commerce. Considering that m-commerce has grown rapidly, this is an opportunity retailers and brands should not overlook. Apps that let users research products and prices in-store or receive relevant, timely offers, such as coupons, are a great way for advertisers to leverage mobile to drive sales.