How can brands benefit from digital coupon marketing
A well-targeted and relevant digital coupon campaign can deliver compelling business benefits including customer loyalty, new product trial and attracting new shoppers – all ultimately boosting the bottom line.
Here are some of the benefits digital coupons can deliver:
- Improving customer loyalty and retention: prompting the return of existing customers
- Attracting new customers: Incentives can grab the attention of new customers who may usually shop elsewhere
- Helping with the trial and promotion of a new product: Offering a good deal for a new product encourages people to try it and recommend it to others
- Generating buzz around a brand: Promotions and discounts are important elements of marketing campaigns around a new product launch
- Growing social engagement: Brands can win more followers and ‘likes’ by rewarding the most active community users on social media