Blog | 1 August, 2018

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How can brands benefit from digital coupon marketing

A well-targeted and relevant digital coupon campaign can deliver compelling business benefits including customer loyalty, new product trial and attracting new shoppers – all ultimately boosting the bottom line.

Here are some of the benefits digital coupons can deliver:

  1. Improving customer loyalty and retention: prompting the return of existing customers
  2. Attracting new customers: Incentives can grab the attention of new customers who may usually shop elsewhere
  3. Helping with the trial and promotion of a new product: Offering a good deal for a new product encourages people to try it and recommend it to others
  4. Generating buzz around a brand: Promotions and discounts are important elements of marketing campaigns around a new product launch
  5. Growing social engagement: Brands can win more followers and ‘likes’ by rewarding the most active community users on social media