Blog | 15 September, 2018

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In store shopping holds sway

Bricks and mortar stores still hold sway with shoppers. That’s according to the 2018 Purse String Survey of more than 6,200 value-seeking consumers by our colleagues in the US.

Nearly all – 96 percent – of value-seeking consumers currently shop in-store. Of those, 77 percent plan to shop in-store just as much in the next year, and 15 percent plan to do so more.
The top reasons cited for shopping at a physical store instead of online include being able to see or touch an item in person (70 percent); the immediate need for an item (66 percent); and ability to use more coupons and offers in-store vs. online (65 percent).

When it comes to coupons, grocery is the main category where consumers would like to see more coupons – 93% said they wanted more coupons to use when supermarket shopping.

Looking to the future

According to the Valassis survey, virtual assistants are expected to play a role in how consumers save as the technology’s popularity increases. While voice-activated shopping is still relatively new, there’s an interest in utilising it for savings opportunities. Of the 21 percent of respondents that own an in-home voice assistant device or smart speaker, 32 percent are interested in receiving coupons and discounts through those devices. This percentage is even higher among millennials (48 percent) and parents (42 percent).

For more insights from the survey, check out our infographic.