Solutions for Retailers

Run promotions for your own brand and enable shoppers to redeem promotions in your stores and online

Tailor-made solutions to drive footfall
and increase basket sizes

Win revenue as well as sales

We provide new revenue streams to partner retailers on top of driving traffic and providing rapid reimbursement.

You have control

Connect to our promotions platform in the right way for your business. Determine the promotions shoppers can use in your stores, whether you want real time feedback to the POS, and speed of cashflow.

Fully managed service

We process all transactions, manage timely payment between parties and provide accurate reporting that retailers have counted on for over 40 years.

Welcome high value shoppers with open arms
More revenue from promotion users
Higher redemption of mobile coupons vs paper
Sales directly influenced by Valassis in 2018

Grow sales and increase your opportunity to create loyal shoppers

Valassis drives high value shoppers to partner retailers, at scale.

The Valassis Difference

Simple integration, fully-managed services and access to engaged shoppers enables you to focus on growing basket size and winning shoppers.

Digital shoppers, physical purchases
Our promotions can be redeemed digitally and as paper, enabling us to connect and fulfil the >90% of transactions that still happen in stores.
Single point access to FMCG budgets
FMCG brands from the biggest players to the newest niche player use Valassis to power their promotions. Retailers can access all through Valassis.
Proven at scale
For over 40 years, brands and retailers have trusted Valassis to manage the end-to-end process, remove fraud, and ensure all parties are accurately remunerated on-time.
Easy set-up
We make it possible for retailers of any size or sector to accept our promotions from multiple brands with a single sign-up and integration with us.

Case Study

A leading supermarket grew their loyalty base 12% by integrating Valassis promotions to their shopper experience

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