Influencing Consumers Along the Path to Purchase
Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases. Overall, coupon use is holding steady with 90% of consumers using them from a variety of online and offline sources. How do marketers maximise influence and create a winning game plan? Check out this infographic to see how coupons impact shopper decisions at home, at the store, and everywhere in-between as well as their continued influence after purchase.